Conundrum Pet Products
High-margin dematting shampoo + grooming line; gold-on-near-black system, distributor-disciplined copy.
- 4-token core palette with per-SKU dual-token recolor
- P052-Italic display, Inter body
- Dematting label master shipped
Portfolio + clients Two portfolio brands.
Two portfolio brands.
One paying client.
The portfolio is proof. The client work is proof. The receipts are on disk.
Smoky Mountains Naturals
Cozy herbal + woodland positioning; full 11-token semantic palette; oatmeal grooming line first to market.
- 11-token semantic palette
- Cormorant Garamond italic display, Inter body
- Oatmeal label master + scan-grade specimen exports
Wagmore Pet Resort
Boarding, daycare, grooming, training. Active client engagement; the operating system runs the same way on every engagement.
- Live booking integration with Gingr
- Stripe live cutover shipped
- Cloudflare + Vercel infrastructure rebuild in flight
Residual risks
- Per-brand public surfaces (Conundrum site, SMN site) are scheduled, not shipped — see the agency operating cadence on the Capabilities page.
- Wagmore is the only paying client at v1. Outreach to additional clients is gated.